Eff The Niche

This week's episode has som technical difficulties due to the wild nature of cats. Maybe they need their own podcast? Would that be niche enough?

One of the things I see happening across the board is that we are all niche-ing ourselves into corners we should never be in. We are complex organisms, not automatons. So, as per usual, you'll get a right proper ramble about not letting yourself get stuck into the niche.

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